Spotless strategies: the winning formula for hotel housekeeping solutions   

by | May 29, 2024

Sri Lanka’s opening of its first hotel managed by an all-female team brought the attention of the world towards gender representation within hospitality workspaces. Amba Yaalu Kandalama, run by an all-female staff-from top management to maintenance-is a bold initiative given that women only comprise 10% of the country’s tourism workforce.

As we open the conversation about women in tourism and hospitality at large, there is no better time to focus on women’s impact within the sector than International Women’s Day.

Women in tourism: current impact and outlook

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Women currently make up 54% of the global tourism workforce

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In the hotel industry alone, women representation remains between 60-70%

So, where is the gender gap?

According to UN’s Global Report on Women in Tourism, majority of women in tourism work in the informal economy where they earn less and have less job security.

Female workers are underrepresented in leadership roles, currently holding less than 40% of the managerial positions within the sector.

Closing the gender gap–trends and opportunities 

Hospitality hub

The hospitality remains a hub of opportunities for women, who often dominate roles in accommodation, food and beverage services, and customer relations.

 

Rise of female travellers

The increasing number of female travellers is reshaping the travel industry. This is creating opportunities for female-run businesses that can cater to female traveller needs and preferences, such as safety, wellness, and personalised experiences.

Sustainable tourism

A 2023 study states that destinations with greater gender equality tend to have more sustainable tourism practices, showing the positive correlation between women empowerment and responsible tourism.

Entrepreneurial spirit

Women are entering entrepreneurship with ventures like boutique hotels, tour operations, and travel agencies, often with a focus on community-based tourism.

Addressing the challenges faced by women

Despite their significant contributions, women in hospitality and tourism continue to face numerous challenges:

  • Due to the gender wage gap, women in the industry often earn less than their male counterparts for comparable work which reinforces systemic inequalities.
  • Long hours or inflexible schedules, make it challenging for women who juggles family responsibilities and, sometimes motherhood alongside their career.
  • Women are often limited to stereotyped roles (i.e: receptionist, server) perpetuating traditional gender roles and discouraging them in leadership positions.
  • Many women in the travel and hospitality industries are unaware of their rights, available resources, and opportunities for professional development.
  • The lack of mentorship and resources makes it harder for women to acquire the skills and networks needed to advance their careers.

Strategies for women empowerment in hospitality

To create a more gender-inclusive hospitality and tourism sector, it is essential to implement comprehensive diversity, inclusivity and equity strategies for better employee welfare.

1. Addressing stereotypes with policy and advocacy

Industry stakeholders can advocate for policies that promote gender equality and empower women in the workplace while supporting organisations that are working to advance women’s rights in the industry. Challenging gender stereotypes within operations and in marketing and advertising materials, establishing the correct DEI strategies and awareness, addressing gender disparities in wages, and hiring and promotion practices are essential in ensuring workspaces remain safe and healthy and will encourage more women to participate within the industry.

2. Technology utilisation

Technology bridges the opportunity gap for women in tourism, enhancing access to training and mentorship and providing online platforms for them to connect, share resources, and network. Technology tools like mobile apps can also be used to promote women-owned businesses. In addition, effective roster management systems, cloud services that enable remote working, or performance tracking that alleviate biases in promotions and other opportunities will create workplaces that foster employee equality and equity.

3. Education and mentorship

UN Tourism has partnered with UN Women and external partners worldwide to bring gender issues to the forefront of the tourism sector. Similar initiatives, not only at the international level but also at regional and local levels, provide opportunities for women to learn and access equal opportunities within the industry. Scholarships, leadership training, financial literacy, entrepreneurship opportunities and networking opportunities for aspiring professionals are also helpful.

4. Flexible work arrangements

While equality is crucial in the industry, so too is equity; understanding and addressing the needs unique to women. For instance, on-site childcare facilities or childcare subsidies can make it easier for women to return to work after having children. Oftentimes, social responsibilities for women differ from their male counterparts, demanding their attention for other activities such as feeding hours. In such instances, flexible work schedules and remote work options enable women to balance work and family life.

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Accelerate action for an empowered future

Imagine an industry where people are equally represented at all levels—from entry-level positions to C-suite executives—and empowered to reach their full potential, with their unique skills and perspectives creating a more inclusive, innovative, and sustainable future. As International Women’s Day 2025 urges all to accelerate action for gender equality, industry stakeholders are called to accelerate their commitment to realising the vision of gender equality within the sector. 

Efficient hotel housekeeping is crucial to meeting guest expectations. Guest-centric enhancements have always been the goal of every hospitality business owner and has been the primary focus for implementing innovative and automated solutions. However, in the face of rapidly evolving guest demands and operational complexities, have they considered the back-end operations—such as housekeeping—and their role in improving guest-centric services?

The need for innovative housekeeping solutions

In a digital age where technology is a core aspect of our lives, the hospitality industry is no exception. Presently, the expectation levels of most guests are always seamless experiences, from check-in to check-out. The fast pace with which travel and tourism are growing has proven that the traditional methods of manual task assignment and paper-based communication are becoming obsolete.

According to Revfine, on average, housekeepers are assigned 21.9 rooms per day. That is way above the industry standard of 12–15 rooms daily. They also stress that 90% of travellers will avoid booking hotels described as ‘dirty’ in a review. This means that the automation of specific tasks in the maintenance and room management processes can significantly reduce the labour intensity of housekeeping staff in accomplishing tasks. Bonusly’s 2019 Employee Engagement and Modern Workplace Report shows that happy and actively engaged workers are 75% less likely to seek another job. This is incredibly important in hospitality, an industry with the lowest staff retention rate.

Key features that drive the success of modern housekeeping strategies

Smart housekeeping solutions combine advanced features, intuitive design, and seamless integration, providing a holistic solution for modern housekeeping challenges.

Smart task assignment

At the core of 21st-century hotel operations is smart task assignment. Traditional methods often lead to inefficient resource allocation, resulting in increased turnaround times and potential guest dissatisfaction. Hotel cloud software and advanced algorithms enable intelligent task assignment based on room occupancy, staff availability, and priority levels. Consequently, it optimises efficiency and completes critical tasks faster, contributing to an immaculate and timely guest experience.

Real-time monitoring

In the fast-paced hospitality environment, real-time monitoring is crucial. Digital solutions help managers keep a close eye on housekeeping operations in real-time and respond promptly to any urgent needs that arise. This means adjustments can be made on the fly, resources can be redirected as needed, and potential issues can be addressed before they impact the guest experience. This ensures that hotels stay one step ahead of their guests’ needs.

Mobile accessibility

The hospitality industry is dynamic, and staff mobility is vital to success. With smart solutions accessible on mobile devices, housekeeping staff can receive task updates, report issues, and communicate with the front desk from wherever they are. This not only enhances communication but also empowers staff to provide swift and efficient service, be aware of hotel needs, and contribute to the hotel’s overall success.

Seamless integration

In a world where various aspects of hotel management are interconnected, seamless integration is compulsory to enable flexibility. Smart cloud solutions seamlessly integrate with other core modules, providing an overall unified platform experience for hoteliers. This allows them to maintain a precise record of supplies, contributing to enhanced security and inventory control. The integration capabilities also ensure that information flows seamlessly between different departments, contributing to a more cohesive and responsive operational environment.

Data and operational insights

Access to data through the integration of different applications facilitates the provision of customised housekeeping solutions to extended-stay guests. The staff can customise and clean their rooms depending on guest preferences. This will further help in enhancing guest satisfaction rates, creating lasting guest relationships, and improving their loyalty towards a brand.

The winning formula

Smart cloud housekeeping solutions directly translate into a positive impact on guests. The intelligent task assignment ensures that rooms are cleaned promptly, reducing wait times and contributing to overall guest satisfaction. Real-time monitoring means hotels can proactively address any issues, ensuring guests have a seamless and enjoyable stay. The mobile accessibility of these solutions empowers housekeeping staff to be more responsive to guest requests, enhancing the level of service provided. When guests see a hotel that is efficient, responsive, and committed to cleanliness, it leaves a lasting impression, contributing to positive reviews and word-of-mouth recommendations. A winning formula is not just about streamlining operations; it is about keeping the guests happy by enhancing their journeys.

Varadharajan Athmanathan | IDS NEXT

Author

Varadharajan Athmanathan

Vice President – Professional Services

He joined IDS Next in 2011 as a product specialist amassing an extensive understanding of hospitality technology and its use in daily hotel operations. His primary task of leading the IDS Next’s Technical Support Centre includes managing its 24/7 technical support operations.