Digital Marketing: An outlook on the future of hospitality marketing
The ever-changing consumer behaviour has led to the evolving of marketing strategies used to attract customers and boost revenue in the hospitality sector. Most modern customers spend many hours online researching before booking a hotel. This is one of the primary...
Creating guest satisfaction through personalisation
Personalisation in hospitality is a critical aspect that needs to be designed with special care. It can deliver five to eight times the return on investment, helping hoteliers to make great leaps forward by increasing the overall turnover. This article will explore...
A guide for hotels to tap the millennial market
Understanding the wants of millennials is a question that every hotelier has in the modern days as millennial travellers take over the hospitality market. Millennials are the work enthusiasts, the passionate shoppers, and the fun-loving partygoers. But most...
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