Press Release

IDS Next Drives Business Intelligence Excellence in Agreement with STR

29th July 2025

The data automation provides IDS Next customers with access to STR’s data and insights, empowering informed decision-making.

As hospitality undergoes a rapid evolution with personalised guest experiences at its core, data-driven decision-making has become paramount for success. Modern hoteliers are navigating an increasingly complex landscape where Business Intelligence (BI) is no longer a luxury but a necessity. IDS Next’s ongoing data exchange with STR, an industry leader in premium data benchmarking, analytics, and marketplace insights, addresses this growing demand.

According to DataHorizzon Research, the hotel business intelligence software market is projected to reach $9.3 billion by 2033, demonstrating a robust CAGR of 10.3% from 2025 to 2033. With this significant growth, there is a critical need for hotels to leverage real-time data for enhanced revenue management, optimised operations, and superior guest experiences.

This involves the development of a robust data automation interface between IDS Next and STR. Hotel data is seamlessly transmitted to STR, facilitating a real-time data exchange and providing hoteliers access to vital market performance insights without manual intervention.

By leveraging IDS Next’s ERP together with STR’s industry-leading data benchmarking solution, hoteliers are empowered to make informed decisions based on real-time market trends. This automation supports hoteliers in boosting operational efficiency, optimising revenue management, and improving overall guest satisfaction. The interface between IDS Next and STR is designed to be highly efficient and user-friendly. It is bolstered by several innovative features, such as real-time data synchronisation, automated data feeds, and comprehensive performance reports. These features ensure that hoteliers have access to the most up-to-date information, enabling them to always stay ahead in a competitive market.

Binu Mathews, IDS Next’s CEO, shares, “IDS Next has always strived for strategic integrations, facilitating a robust and comprehensive hospitality tech ecosystem centred around our full-stack hospitality ERP. The collaboration further solidifies our commitment to offering turnkey solutions to our extensive client base.

We are thrilled to work with STR to bring unparalleled market insights to our clients. This underscores our commitment to providing innovative solutions that drive success for hoteliers. The integration with STR is a game-changer, offering real-time, actionable insights that will significantly enhance our clients’ decision-making capabilities,” says Jacob K I, Vice President of Business Development at IDS Next.

In addition to STR, IDS Next’s comprehensive hospitality ERP suite is complemented by robust integrations with 350+ best-in-breed tech partners, promising a seamless, flexible, and scalable user experience, a cornerstone in IDS Next’s smart hospitality solutions.

About IDS Next

With a global presence in 50+ countries, IDS Next offers cloud-native and mobile-first full-stack ERP solutions for hotels, restaurants, wellness, banquets and events sectors. Seamlessly integrating with 350+ world-class technology partners, we leverage industry expertise and a customer-centric approach with AI-powered customer support to deliver SaaS solutions that keep clients competitive in an ever-evolving global market. Today, we are trusted by renowned hospitality brands, including Wyndham Hotels & Resorts, Taj Hotels, ITC Hotels, Choice Hotels, and Louvre Hotels Group. For more information, visit www.idsnext.com

Press Contact:
Tanya Girdhar John
Vice President, Marketing
marketing@idsnext.com

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