Amadeus Agency360®

Overview

This powerful Amadeus business intelligence tool provides hoteliers with insights into travel agencies and corporate bookings. It integrates data from various sources, including from all three major GDSs, Brand.com, Direct, OTAs, and CRS bookings, enabling hoteliers to analyze market share, revenue, and booking behaviors and patterns. Now with Amadeus Advisor™ the Generative AI chatbot, it provides instant answers to hoteliers’ questions—faster and easier than ever before. It helps revenue and sales leaders to overcome language barriers with multilingual support and spend less time analyzing data, so they can focus more on driving strategy.

Benefits

Agency360 enables confident planning of sales, prospecting, and marketing strategies to optimize agency-driven revenue. By evaluating booking data from OTAs, Brand.com, and GDSs, hoteliers can see demand and customize promotions accordingly.

Amadeus Agency360’s on the books, 12 months forward looking data, which quickly picks up new bookings into your competitive set and market – hoteliers can develop the strategies to grow the business they need. This facilitates improved agency relationships through intuitive dashboards and simplifies the complexities associated with managing multi-property views.

Features

1. Gain comprehensive perspectives on market share, revenue, and trends across all channels to always stay ahead of the business.
2. Identify the companies that are booking you and your competitive set. See corporate associations data down to the PCC (Pseudo City Code) and IATA level.
3. Identify upcoming compression dates so you can tailor your revenue strategies.
4. Monitor your top accounts to identify leakage and ensure you remain competitive, especially during RFP season.
5. Use intuitive dashboards updated at least three times a week, offering various filters such as rate type mix, length of stay, and rate range.
6. Easily customize your portfolio groups in the Enterprise Edition and manage multi-property views with a Top Properties Dashboard.
7. Analyse bookings beyond GDS, including the non-GDS filtering and see what sub-channels bring business to your property.  
8. Gain insights into the type of travel agency bookings, including corporate and leisure accounts, using the Pseudo City Code (PCC) for strategic decisions.
9. Get instant answers and save time with Amadeus Advisor chat, powered by Generative AI.

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