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Unlocking the Guest Journey

For-Sight was born out of an enquiry by a world-leading luxury resort who needed expert advice on how to extract and cleanse their data and optimise their marketing strategy. We’re passionate about delivering the best in technological innovation for the hospitality industry. It is our vision to embed data as a critical business asset for the hospitality industry, by delivering a secure, easy to use, automated and intelligent data platform, with data visualisation, governance and consolidation at its core. We’re here to help you unlock the guest journey, by providing a single customer view as well as the tools to identify and take action on operational and revenue opportunities.

Get in touch with For-Sight

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About the Product: For-Sight Guest Engagement

With For-Sight you can unleash the full potential of the data locked within your PMS and other core systems. For-Sight’s innovative CRM and Marketing suite allows hospitality businesses to increase their direct bookings, revenue and guest engagement by delivering a personalised guest experience and targeted Marketing. We gather and use the data from the PMS and other transactional systems to help unlock the guest journey.

Product benefits

  • Refine and automate your marketing
  • Gain insights into guest behaviour
  • Highlight potential revenue streams
  • Increase ROI from data insights
  • Easy permission management in line with GDPR


Product features

  • Query: Run deep dive queries on your data with our easy to use and intuitive Query Engine
  • Segment: Segment your data to allow you to deliver personalised omnichannel communications to your guests, enhancing their experience and driving upsell opportunities
  • Enhance: Delivering a personalised guest experience not only encourages brand loyalty and direct bookings but also delivers greater ROI on your marketing and less reliance on OTAs
  • Automate: Design and create powerful and personalised automated marketing based on your queries and segments or triggered by time stamp or events such as check-in
  • Analyse: Visualise and report on your campaigns, guest data and performance with our powerful reporting suite

Want to know how IDS Next products will benefit your property?