Sports, Leisure and Social Clubs:
What is Trending This Year?

Clubs are no longer just about fitness or entertainment—they are becoming community hubs that blend health, technology, and socialisation. The industry is growing, but what are the trends that keep it live and kicking? Let us take a look.   

The rise of e-sports 

One of the biggest trends in the industry is the growing popularity of e-sports, with the user penetration forecasted to increase to 14.2% by 2029. Competitive video gaming events are a popular attraction, generating substantial revenue.

Holistic wellness focus

Leisure and fitness clubs are transforming from simple gyms into holistic wellness centres, focusing on a holistic approach to health. The main industry focus is on areas such as preventive health, mind-body balance, and high-tech recovery.

Technology integration

Technology is a core part of the member experience, featuring Al-driven recommendations, wearable devices and loTs, advanced club management software, and contactless technologies such as mobile check-in and digital keys, for a smooth and effortless experience.

The membership management software market is expected to grow to $12.87 billion by 2029, at a compound annual growth rate (CAGR) of 10.9%

Sense of socialisation and community

Clubs are evolving into vibrant social hubs thanks to:

  • Social sports like padel and pickleball, with dedicated courts and social lounges
  • Multi-functional spaces that host a variety of events, from fitness workshops to live music.
  • Inclusive programmes and accessible events that attract a diverse audience.

Key aspects influencing the leisure and club sector

  • Rising health consciousness continues to drive growth and shape member expectations.
  • Members increasingly seek seamless, tech-enabled solutions for convenience.
  • Growing demand requires faster, larger, and more efficient service delivery.
  • Members expect tailored, convenient, and highly relevant experiences.
  • Modern clubs cater to overall well-being, blending fitness, leisure, and lifestyle.
  • A strong sense of belonging and social engagement is valued.
  • Members want diverse programmes and activities that match different lifestyles and
    interests.

In essence, the club industry is expanding! It is evolving into a more diverse, digital, and community-driven model that redefines the modern member experience.

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