AI in hospitality: The latest facts and stats

Artificial intelligence is no longer a novelty; it has become a reality that is changing the business world. As of 2025, AI is taking over multiple hospitality operations.

What is AI in Hospitality? 

%

of hoteliers believe AI will revolutionise the hotel industry

%

of hotels use or plan to use AI for personalised offers

Source: Statista 

AI, the inevitable force

Let us start by decoding, what is artificial intelligence? And what does it really mean for hospitality businesses?

AI is a form of technology that allows computers to copy human intelligence. In hospitality, it can process data, such as guest histories and purchase patterns, to better understand the market environment. Using that processed information, AI can then perform tasks, predict demand, and solve problems, accelerating hospitality operations.

AI in hospitality: Use cases 

AI concierges

AI-powered virtual assistants and chatbots are capable of handling a wide range of guest requests with minimal wait time. This means:

  • Round-the-clock service
  • Tailored recommendations
  • Fewer calls for the front desk

Customised guest journeys

AI algorithms help recommendation engines to analyse a customer’s past preferences and provide recommendations based on that data. Think of,

  • Suggesting curated travel packages
  • Helping find local attractions
  • Customised in-room amenities

AI support for employees

Integrating AI-powered chats within hospitality software empowers employees to interact directly with the tech team and vendors, seeking instant support:

  • 24/7 in-app communication
  • Faster issue resolution
  • Minimal downtimes

Tailored menus and dining

AI-powered software can also create personalised dining experiences tailored to individual tastes and preferences. For example,

  • Adhering to dietary restrictions
  • Adapting the lighting and music
  • Offers for birthdays and other special days

Dynamic pricing

AI-driven demand forecasting enables hotels to accurately anticipate occupancy rates, taking into account variables that impact inventory, staff, and marketing.

  • Adjust room rates in real time
  • Plan procurement and purchase orders
  • Optimise marketing campaigns

Improved safety

AI technologies are also being utilised to enhance guest safety through features like facial recognition and smart surveillance.

  • Identifying suspicious behaviour or unauthorised access
  • Sending security alerts to staff
  • Guiding evacuations with movement monitoring/ signage

AI is the new normal

Artificial intelligence is the new normal for fast-growing businesses. From large chains to independent properties, AI is quickly becoming an essential infrastructure, redefining service standards, guest satisfaction, and operational efficiency.