Hospitality Trends
October Issue, 2024
Redefining the New Cool in Travel & Tourism
Gen Z Travel Trends
From a preference for unique experiences and sustainable tourism to being more budget conscious, Gen Z is redefining travel and tourism for the modern age. Here are the top travel trends that define their generation.Experiential Travel
Gen Z travellers seek authentic experiences, such as off-the-beaten-path destinations and local cultures. Instead of visiting the Eiffel Tower in Paris, they might opt for a cooking class with a local chef or a day trip to a vineyard.
Sustainability and
Ethical Travel
Increasingly concerned about the environmental impact of their travels, the younger generations prefer responsible tourism.
They might choose to stay in an eco-lodge or participate in volunteer programs over luxury travel.
Social Media Influence
Highly influenced by social media platforms like Instagram and TikTok, Gen Z travellers love to explore destinations and experiences that will create visually appealing content.
Value-Driven Travel
With less purchasing power than the older generations, Gen Z is often budget-conscious when travelling. They seek affordable options, such as budget airlines or hostels and often use travel apps to find the best travel deals.Wellness and Self-Care
Gen Z travellers are increasingly prioritising their mental and physical health. This generation is drawn to destinations that offer wellness activities like yoga, meditation, and spa treatments.
Digital First
Newer generations are born into a world of technology and choose hospitality experiences that promise tech-driven convenience. Digital menu boards, reservation tech, and membership management apps are always enticing for them.Sober Curiosity
Gen Z consumers increasingly prefer sobriety. Disliking “hang-xiety”, valuing health and embracing diversity, most of this generation’s socialising and travel activities are devoid of alcohol.
End of Bleisure?
While the millennial and Gen X travellers decided to kill two birds in one, Gen Z does not like to mix business with leisure. Many of this age group distinguish the two experiences with clearly defined personal boundaries when vacationing.
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