Top Hotel Marketing Trends for 2025
Part 2
Explore more emerging trends that hoteliers should target in 2025 (and beyond) to stay ahead in the digital-first and data-driven marketing landscape.
Data Privacy and Transparency
As data privacy regulations evolve and guests become more discerning, it is vital to be transparent about how you collect and use guest data.
Build confidence by clearly outlining data collection practices and provide guests with control over their information. Proactively inform them about data breaches and steps taken to address them.
Data Privacy and Transparency
As data privacy regulations evolve and guests become more discerning, it is vital to be transparent about how you collect and use guest data.
Build confidence by clearly outlining data collection practices and provide guests with control over their information. Proactively inform them about data breaches and steps taken to address them.
Chatbots for Communications
AI-powered chatbots have become a crucial asset in streamlining guest communications by providing instant, 24/7 support for inquiries, bookings, and service requests. This ensures convenience and efficiency throughout the guest journey. It also frees up staff to focus on more complex, high-touch interactions, ultimately boosting guest satisfaction and loyalty.
“The AI market in hospitality is projected to reach $0.92 billion by 2028”
A 360-degree Approach to Sustainability
Modern consumers, especially millennial and Gen Z guests, are increasingly prioritising eco-conscious hotel brands and making ethical purchase decisions. Beyond a mere trend, sustainability has become a decisive factor in guest attraction. Therefore, a hotel’s marketing strategy should visibly integrate their commitment to sustainability across all communication channels.
A 360-degree Approach to Sustainability
Modern consumers, especially millennial and Gen Z guests, are increasingly prioritising eco- conscious hotel brands and making ethical purchase decisions. Beyond a mere trend, sustainability has become a decisive factor in guest attraction. Therefore, a hotel’s marketing strategy should visibly integrate their commitment to sustainability across all communication channels.
The Adoption of Generative AI
Generative AI empowers hotel marketers to create more personalised campaigns, automate tasks, and enhance guest interactions by generating text, images, and more. However, Gen AI does not come without concerns, such as the quality of output, plagiarism, and the environmental footprint, requiring hoteliers to be vigilant in AI adoption.
Enhanced Loyalty Programmes and Rewards
Offering tailored rewards and exclusive benefits through your loyalty programme can encourage repeat bookings and foster stronger relationships. With the help of data and AI, consider offering dynamic rewards that adapt to a guest’s booking history and preferences (i.e., room type, amenities), and even their spending habits within the hotel.
Enhanced Loyalty Programmes and Rewards
Offering tailored rewards and exclusive benefits through your loyalty programme can encourage repeat bookings and foster stronger relationships. With the help of data and AI, consider offering dynamic rewards that adapt to a guest’s booking history and preferences (i.e., room type, amenities), and even their spending habits within the hotel.
Personalised Upsell Strategy
Despite economic constraints, travellers are seeking personalised experiences. Offering tailored upsells and add-ons helps meet this demand and boost hotel revenue by allowing guests to customise their experience. Hotels can integrate upsells into booking engines and train staff in upselling techniques while leveraging multi-modal AI to provide relevant upsells across different touchpoints.
“Upselling can lead to a revenue increase of 10-30%.”
Source: Accenture
Integrating Online and Offline Experiences
It is vital to create a cohesive brand experience across all touchpoints, from online interactions to the physical hotel stay. This includes consistent messaging, personalised service, and easy access to information. Ensure that guest preferences and past interactions recorded online are readily available to staff to provide a consistently personalised experience during their stay.
Integrating Online and Offline Experiences
It is vital to create a cohesive brand experience across all touchpoints, from online interactions to the physical hotel stay. This includes consistent messaging, personalised service, and easy access to information. Ensure that guest preferences and past interactions recorded online are readily available to staff to provide a consistently personalised experience during their stay.
Reputation Management and Trust-Building
In this digital era, positive online reviews are crucial to maintaining a positive brand image, driving more bookings and revenue. Similarly, negative reviews severely damage a hotel’s reputation and end goals. Proactively manage your online reputation by automating feedback, responding promptly and professionally, sharing positive reviews, and consistently delivering excellent service.
“90% of consumers trust online reviews, and 97% read them before making purchasing decisions”
Source: Digital Third Coast
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