Hospitality Trends

January 2025

Transcript

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Just three years ago, in 2022, we went by the rule, ‘go big, spend big.’ 
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People eagerly booked bucket-list trips and travelled to make up for the lost time. 
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But 2025 is shaping up to be a whole different story
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Now, travellers seem to shift gears, opting for experiences that are rather quiet and peaceful 
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In 2025, 63% of travellers will consider lesser-known destinations 
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While classic city breaks and summer sun remain timeless, each year brings new adventures. 
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And 2025 is no exception. 
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In 2025, solo male travel is expected to overtake the number of solo female travellers. 30% of men are planning solo trips in 2025. 
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Next on the list is phenomena tourism, where travellers chase breathtaking natural phenomena like the Northern Lights, volcanos, or geysers. Two-thirds of UK travellers want to stay in spots where they can witness these phenomena up close.  
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Noctourism is also taking off. With space tourism on the horizon, more travellers are seeking out dark sky destinations to stargaze and witness rare cosmic events.   
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Vintage tourism, also known as retro or nostalgia tourism, is another rising trend. Experiencing retro culture, history or recreating old memories are gaining popularity.   
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56% of travellers plan to be thriftier on their trips in 2025. 
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Set-jetting is still going strong with “The White Lotus effect”. From the English landscapes in Brdgerton film sets to the Stanley Hotel, Colorado from The Shining, set-jetting is not going anywhere.  
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Two-thirds of travellers say movies, streaming services, and TV shows have influenced their travel choices, a 16 per cent increase from last year. 
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And then, we have Goods Getaways. Travellers are making room in their luggage for viral items — like the famous chocolate bars from Dubai to skincare products in South Korea. 44% of travellers shop for local goods they cannot find at home. 
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But things are far from “back to normal.” We are embracing a new age defined by old travel trends, combined with new experiences, consumer habits and technology. 
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2025 is shaping up to be a year of discovery. Travel and hospitality are evolving, and travellers are gearing up. The world is waiting for the next adventure.  

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