The digital universe consisting of all the data we create annually, is currently doubling in size . It is predicted that by 2030 more than 90% of this data will be unstructured data. This explosion of data is far exceeding our capacity to actually use it. Nearly all companies (and even individuals) store data that they will never access again.

Only a small fraction of all that data is in a traditional, structured form which is easily accessed and used by organizations. A more substantial part of big data is unstructured, but at least some are accessible while the vast majority is simply hidden altogether going unseen and unused. This is what is called dark data.

Data while Potentially Powerful & Valuable, has somewhat limited usefulness until transformed into information that is provided in the right context and at the right time, to the right audience.

In this webinar you will learn:

• An overview of Data Analysis, specific to Hospitality industry
• The Importance of Data Driven Decision Making for hotels
• How the data has been utilised by other industries like Retail, Airlines, etc.
• Get an overview of Data Analysis and Business Intelligence Tools (Introduction to Strategix)