What do modern diners crave

As new diners are redefining the F&B landscape, dining experiences are all about personalisation, mindful choices, and tech-savvy interactions. So, what is serving hot in restaurants, pubs, and cafes in 2025? Let us dive in.   

Zebra Striping

It is a matter of drinking smarter, not harder. When it comes to dining, especially in beverages, the days of overindulgence are fading. Diners are embracing moderation, alternating between alcoholic and non-alcoholic drinks. As wellness is the new luxury, guests want to enjoy social occasions without sacrificing their well-being. Exciting mocktails and low-alcohol options that promote responsible drinking are trending now.

The fear of missing out   

While Jomo, or the joy of missing out, is trending in travel and tourism, dining remains dominated by FOMO. Instead of the same-old, same-old, guests crave unique, fleeting experiences they can’t get anywhere else. Memorable moments are the new currency in the experiential economy, and diners want stories to tell and share on social media. Pop-up events, limited-edition menus, and exclusive collaborations that generate buzz and excitement are preferred.

Artificial intelligence

AI is no longer a buzzword out of science fiction; it is already here and is the key to unlocking personalised dining experiences. Guests expect tailored recommendations, seamless ordering, and instant gratification. What it means for dining establishments is to up their game: Explore AI-powered tools for reservations, menu suggestions, loyalty programmes, and even personalised dishes or drink options.

Pop, fandoms and stan culture

Diners want to connect with like-minded individuals and feel part of a community. Shared passions among stans (aka fans) create deeper connections and enhance the dining experience—a reason why trivia nights and themed parties have always been a hit within the F&B realm. This means dining venues should invest more in creating a sense of community around their brand. Events inspired by popular media phenomena, online groups, and encouraging guest interaction are good places to start.

Virtual and hybrid events

As virtual brands and ghost kitchens continue, so will the demand for delivery and takeout. In addition, hybrid interactive tablet menus and AR-enhanced dining are gaining popularity. In fact, restaurants with immersive dining experiences where diners can virtually “watch” how their meals are prepared through augmented reality are captivating audiences.

Inclusive spaces

Inclusivity is becoming a priority for hospitality, with businesses committing more to DEI initiatives, focusing on creating welcoming spaces for all. Allergy-friendly menus, wheelchair-accessible spaces, and representation in branding are already capturing the audiences. Extensive meals catering to cultural diet requirements, dairy-free options and vegan-themed restaurants are changing how the industry perceives and acknowledges diversity.

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