What was in style for the 2024 traveller?

As younger generations significantly influence the modern travel experience, expect a surge of newer travel trends, and consequently, cooler terms in the traveller dictionary.

1. Destination dupes

Destination dupes are budget-friendly, alternate travel locations that offer similar experiences to famous tourist hotspots. Popular amongst younger travellers, they ensure a more cost-effective yet memorable experience.

2. Silent retreats

Away from the various sounds (and soundtracks) always buzzing in the ears, humans are increasingly seeking silence on their travels. Meditation retreats and silent walking tours are rising in popularity.

3. Slow travel

Slow travellers prioritise in-depth exploration rather than checking sites off a bucket list. For instance, instead of the Eiffel Tower, slow travellers will take a few extra days to explore lesser-known Paris attractions.

4. Digital detox

Digital detox is time away from digital devices and information overload. Brands like Unplugged now offer digital detox cabins! In South America, travel companies are providing phone-free itineraries.

5. Sleepcations

The primary focus of a sleepcation is rest and quality sleep, taking a break from hectic schedules and daily stress. They include comfortable accommodations designed for good sleep and wellness amenities.

6. Set-jetting

This trend has fans visiting locations featured in movies or TV shows. For example, “Lord of the Rings” fans love travelling to New Zealand to visit famous film locations like Hobbiton. 

7. Voluntourism

A mix of “volunteering” and “tourism,” voluntourism combines travel with volunteer work. It has become popular for modern travellers preferring meaningful experiences and making a positive impact on local communities. 

8. Soft adventures

Soft adventures are outdoor activities without the risky nature of adventure sports. They appeal to travellers who enjoy nature and adventure. Examples include biking, kayaking, camping, or wildlife watching.

9. Blue Zone travel

This trend focuses on exploring “Blue Zones”; regions with a high concentration of centenarians. These regions are believed to have lifestyle factors contributing to longer life. Sardinia in Italy and Okinawa in Japan are some examples.

10. Funflation

Funflation refers to the current trend of consumers willing to spend high amounts on travel and entertainment despite the rising cost of living. These individuals may still prioritise travel but with certain budget constraints.

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