Success Stories
Century Club Leverages IDS Next Membership Management Software
Manages 5300 Members and a Host of Club Facilities
Customer Brief
The Century Club, located in the heart of Bangalore, is a sprawling five acre property surrounded by towering rain trees and serene tropical environs. The club has a long and illustrious history as it was started by Bharat Ratna Sir M. Vishvesvaraya in 1917. Located in Cubbon Park, the Club gets its name from the 100 members it began with. Currently the club has since grown to 5300 members, with a waiting list of 15-20 years for new members! The Century Club, incidentally, was the first club to install the IDS Club Management System. Century Club boasts a large and impressive set of sports and recreational activities including 3 tennis courts, a swimming pool, billiards, snooker, a library, an indoor and outdoor restaurant and even a supermarket and pharmacy. The Club also has 20 well furnished rooms and suites
Business Challenge
With such a large membership and an ever-growing set of facilities, the Century Club needed high quality and well tested membership management solutions to help them automate services, provide reports that offer insights into day to day activity, and business intelligence to ensure faster decision-making. Being a renowned club offering quality service to highly discerning guests, the Club did extensive research on various club management solutions, before selecting IDS Next’s Club Management solution.
Solution
While the Century Club leverages the benefits of IDS Fortune Enterprise, it is the integrated Membership module which has brought them the most visible benefits. With this application the accounts for the entire club have been centralised, pulling up and viewing reports is now so much easier, point of sale now has extensive transparency and visibility and most importantly, the software has been quickly and easily customised to the many varied needs of the club.
IDS Next Club Management includes:
- Complete system to check for membership, accounts, inventory, facility management as well as member loyalty
- Automatic daily transaction management- to reduce time and costs
- Membership accounts and profiles management – with invoicing features
- Secure data management – with easy maintenance and accessibility
- Strategic decision making and promotions planning through collated data and reports
- Easy accounting – including receivables management
- Budget friendly – in terms of resource costs
- Smart card interface – With the use of smart cards provided to each member, the Club authenticates members’ identity through photographs and signatures stored in the Club Management System. This ensures that members’ accounts are not misused and that only authenticated members have access to the facilities of the Club.
Business Impact
After the application was installed in 2003, the Club staff and members were introduced to a host of positive changes.
Increased Guest Satisfaction
IDS Next’s Club Membership module brought in lots of improvements. Notices to members go out on time, members can quickly know how much is due to the club, members are mailed about programs and events at the club and there is greater participation. On the whole guest satisfaction went up by 30-40%
Enhanced Efficiency
Before the application was installed, all administrative records and POS were being maintained manually. Now the Club has a centralised system that saves time and has increased staff efficiency. The valuable data they gather helps management access reports and statistics, and engage in better decision making, helping the Club enhanced efficiency by 60-70%.
Reduced Manpower
Initially the staff was hesitant to adopt the Membership module. However, now they thrive on the simple application. Information about members can be accessed with just a few clicks of the mouse while POS operations and room booking are simplified. Manpower efficiency has seen an upward climb and the Club now saves 20-30% physical effort.
Access to High Quality Reports
The Membership module offers quality audit reports at POS that facilitate business intelligence and faster decision making.
“Our relationship with IDS Next has grown stronger by the year as they have been accommodating to work with and have constantly improved the Membership module to our requirement. We are now in the process of upgrading to FortuneNext so we can incorporate technology further into our club operations.”
Mr. SN Kantharaju
General Manager
Century Club
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