With the big change in how things are getting done after the storm of covid-19 which the world didn’t expect to be washed with, many industries are experiencing massive strategic drifts. Every industry, including hospitality, is holding on to the rope called- the Big Data to survive this turbulent time.
Guest reviews written across online platforms have become quite important these days. Due to its impact on a hotel’s brand value, hoteliers must have an effective online reputation management strategy. Adoption of online reputation management plan supports hotels to manage and respond to online reviews.
Being a part of 24/7 guest facing service business, hotel industry world-wide faces many critical issues on daily basis. Right from handling operations to serving guests, hoteliers have to handle numerous bottlenecks. For example, they sometimes have to make their guests wait for longer time due to the absence of right technology to speed up the check-in process. Read more