In today’s time, when a sizeable percentage of hotel reservations are done online, your hotel cannot ignore its website which is unique and exclusive to you. Your website has all the information about your facilities and is just what your potential guests need to make a booking. And if recent statistics are to be believed, your website has to potential to cost-effectively generate a significant amount of room bookings for your hotel.
Despite being an important channel for generating room bookings, hotel websites still fall short on getting the visibility they need and rely heavily on third party booking agents to get room bookings. As the market gets more competitive, is it time for hotels to go back to basic and relook at how they can leverage their website as a revenue channel. A smart web booking could hold the answer.
What is a Web Booking Engine and how does it work?
A Web Booking Engine (WBE) is an application embedded in a hotel website that allows potential guests to view availability of rooms and make booking. Besides facilitating guests to make hassle free bookings, the biggest benefit of a web booking engine is that it enables a hotel to accept bookings for as much as a year in advance. Due to its ability to generate revenue for a hotel, a web booking engine is considered the single most powerful and important element in a hotels website.
Hotel website: A excellent source to generate room bookings and revenue
Market trends reveal that around 70% of guests make their hotel reservation through online platforms and around 35.58% of them make their room bookings directly through the hotel website. 2Additionally, TravelClick reveals that guests offered loyalty programs account for nearly 80% of all room nights booked through a hotel’s website. Now, this is heartening news for hotels as this trend (booking through hotel website) is growing and their dependency on OTAs is reducing lowered.
Today, guests are increasingly moving away from the old fashioned method of “call or email and book” method of making reservations at a hotel. Guests are increasingly turning towards technology and several platforms that are powered by internet. Guests make their reservations after doing thorough research much before their travel date. In a situation like this, it is quite imperative for a hotel to accept bookings and respond to guests 24/7.
Empower your Fortune property management system with a seamlessly integrated, powerful Web Booking Engine
With our recent partnership with RezNext, your IDS Next Fortune property management system has integrated the RezNext web booking engine (WBE) like no other. Through a proprietary technology, now your WBE displays room availability real-time. The information is pulled directly from your hotel PMS. Upon making a booking, guests receive an instant real-time room booking confirmation. The booking is also directly logged into your hotel PMS and the icing on the cake is that all this is completely automated, requires not manual intervention from your staff. This means you don’t have any errors and your staff can use their time productively engaging with guests.
How a Web Booking Engine Benefits a Hotel
Accept advance booking throughout the year: The RezNext web booking engine ensures that your hotel website displays accurate information on rate and room availability throughout the year. It is excellent for hotels to generate advance booking and grow profitability. Besides, hotel management can have real-time access to hotel’s occupancy.
Guests get instant booking confirmation: Customer can view real-time rate and room availability before making a reservation. Also, it enables the guest to make booking for multiple room type in one reservation. As the WBE is integrated into the hotel property management system, guests booking rooms receive instant confirmation directly from the PMS. This means, your hotel property management system has all booking related information that can be accessed at any point of time. It also allows hotels to avoid the manual process of keeping track of room bookings via email against the PMS.
Ensure enhanced revenue: Hotels can take absolute control over their rate plan along with the ability to manage their inventory. This leads to enhanced revenue as the web booking engine supports rate fencing and rate restrictions as well.
Increased brand value: A smart web booking engine helps a hotel to boost its brand value as it ensures that the hotel is available for booking all the time.