Until recently, most hoteliers thought that Business Intelligence (BI) was an expensive solution used by large five star hotels or hotel chains only. However, information has become a key driver for all hotels, be they independent or chain, resort or boutique, business or leisure or from which ever star category they may are.
Whether you realize it or not, your hotel is a gold mine of data. Sometimes this data has been accumulated over years and can be wonderfully harnessed to locate latest trends, view patterns and thus to better understand your guests. With BI Software in place, your hotel’s individual data points can turn into attractive data visuals way beyond the imagination of boring excel, and this facilitates easier and quicker analysis.
Today, business intelligence tool is getting more sophisticated in what it can do; yet plug and play in ease of use. While creating rich visuals and throwing forth deep insights, most BI tools are also easy to learn and intuitive to use.
- With a Smart Hotel Business Intelligence Software, You Can
- Locate previously unknown patterns and uncover insights that would otherwise stay hidden
- Generate compelling visuals and determinable action points
- Take the guessing out of decision-making with hard facts, access a deeper knowledge of guest behavior and preferences
- Identify opportunity to personalize your interaction and wow guests, increase room occupancy and grow bottom line
- Determine ways to deliver more appealing offers, thus enhancing guest experience and loyalty
How Fast Can You Implement Business Intelligence Tool?
While everyone needs a business intelligence solution, some can take weeks to deploy. Sometimes, you may require long hours of training before you are able to build and publish your first dashboard or BI report. Some other solutions may require you to do a specialized integration before you can access data from your hotel property management software. Time is a major investment, so is scarce revenue. This major investment can be a large deterrent to hotels wishing to access a business intelligence solution. IDS Next BI Software – Strategix, makes it far easier to access and experience the many benefits of BI.
Strategix Business Intelligence Solution – it’s Fast, Smart and Easy to use
Strategix offers hoteliers a drilled down access to three critical departments in a hotel including Front Office, Food and Beverage and Financial.
In Front Office, users can create graphs on room revenue, both actuals and projections by room type, guest classification, guest nationality, meal plan type, market segment, percentage of non-room revenue, daily average, room occupancy, reservations cancelled and more.
On food and beverage, users can view analysis on food cost, liquor cost, revenue per sales head and restaurant strike rate. Data can also be analyzed by country, region, city, property, year and more.
Financials are a crucial part of a hotel and management will need to know revenue by accounts receivable, accounts payable, cash position and more. Strategix does an excellent job as a responsive business intelligence software and can be accessed on a tablet anytime, anywhere and can be configured to a hotel’s specific needs.
Vice President – Business Development
He is responsible for developing a growth strategy focused both on financial gain and customer satisfaction. He is also responsible for conducting research to identify new markets and customer needs.